Brand Repositioning
The following design options explore various ways of promoting a clear brand hierarchy across the Belhaven product range.
All designs display a consistency of layout that allows for product variants to be clearly identified as part of the Belhaven range,
while retaining a uniqueness of identity.
The design approach has been both evolutionary and revolutionary. The objectives are to identify and retain elements within
the design that we consider to be brand equities, such as colour keys, use of metallic inks or foils to promote a premium positioning
and retaining graphics to support the brand heritage.
Typography and graphics explore both traditional and contemporary treatments. All designs are based on existing formats and
can be used with present cutter guides.
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